Creative wholesale distribution agency, CUT Agency, is set to expand its operations to New Zealand, to streamline its NZ offering.
The Sydney-based wholesale business brings in premium fashion brands including LA-CA-USA, Luv AJ, Jen’s Pirate Booty, The Perfect White Tee and Intentionally Blank, from the USA to Australia.
Now, after witnessing strong growth across the pond, CUT Agency will expand its business with a dedicated New Zealand company and on-the-ground sales team.
This will allow the business to import stock directly into NZ instead of via Australia, cutting costs and allowing for standardised pricing in New Zealand Dollars by cutting overhead costs with double import duties and taxes.
The move will give the brand a faster, more streamlined system for getting stock to their retailers in New Zealand which will help them to align to international collection launches.
CUT Agency director Hannah Maginn said the move has been in the works for a while now.
"We are so excited to bring CUT Agency directly to New Zealand and work more closely with our incredible New Zealand boutiques and retailers.
"We have been working behind the scenes now for some time to make this happen and provide a more robust, extensive and personal experience for our partners and retailers.
"The fashion scene in New Zealand is unique and thriving with an international sensibility that makes perfect sense for our portfolio of premium brands.
"We look forward to working closely with our partners and retailers in New Zealand to develop our business in this important market and to introducing new, exciting brands to customers in the months ahead," she said.
The New Zealand business has a local sales team to work with CUT’s retail and wholesale partners in market, as well as to identify and expand opportunities for growth to new accounts.