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CUT Store, the direct-to-consumer division of CUT Agency, is to open its first bricks and mortar store and new flagship boutique in Surry Hills.

Located at 263 Crown St, it is the first physical touchpoint for CUT Store, having until now been a purely digital destination for CUT Agency’s portfolio of premium American fashion brands. These includes Jen’s Pirate Booty, LUV AJ, Lacausa and perfectwhitetee.

CUT Store holds the largest range of pieces from these brands including samples, one-off designs and exclusive ranges that aren’t available anywhere else in Australia.

In addition to these brands, for the first time in Australia, customers can also shop new brands in the CUT portfolio – including vintage inspired Daydreamer and Texas-based Understated Leather.

The entire CUT Agency CUT Store business has been relocated to this new multi-level site, including the wholesale and sales teams.

There is a wholesale showroom on the second floor to bring all aspects of the CUT Agency and CUT Store business literally under one roof. 

“We could not be more excited to open the doors to CUT Store Surry Hills and invite our customers in to experience the world of CUT in a physical setting for the first time,” says CUT Agency director, Hannah Maginn.

“After a huge year for CUT Agency and CUT Store in 2021, we have grand plans for 2022 with the introduction of several exciting new brands which we cannot wait to share with our customers in our new Surry Hills flagship store.”

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