Activewear platform Stylerunner has appointed receivers, placing customers in a panic over entitlements.
The online store, once touted as turning over $50 million annually, has appointed Restructuring Solutions as receivers.
As Advisory has been appointed as administrator.
While no mentions of the receivership have been made on the brand's platforms, customers have flooded social media to seek guarantees.
In several Instagram posts, the brand has assured customers it is business as usual.
"The business is still trading as usual and honoring customer orders and refunds."
The site stocks trend-driven activewear items from Nike, Under Armour and P.E. Nation.