A.K.A. Brands has reported mixed sales results between its core market in the United States and the Australian market, where its three owned brands originated from – being Culture Kings, Princess Polly and Petal & Pup.
Between 2023 and 2025, its Australian market saw a sales slip of 8.5 per cent – or from US$202.7 million in 2023 to US$185.6 million in 2025.
In the same timeframe, the group’s US market saw a 25 per cent growth over the last two years, from US$394.3 million to US$315.5 million.
This comes amid key investment across its three brands in the US market, including a large-scale store rollout for Princess Polly and strategic partnerships for Petal & Pup.
Between 2024 and 2025, group sales growth between both markets was more balanced, with the group’s US market reporting a 6.9 per cent lift in sales and a 2.9 per cent sales lift in Australia.
Overall net sales for A.K.A. Brands grew by 4.4 per cent to US$600.2 million. Despite this sales jump, the group reported a net loss of US$31.4 million, further down from its US$26 million net loss in 2024.
The group’s adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) were US$19.7 million, or 3.3 per cent of net sales, compared to US$23.3 million, or 4.1 per cent of net sales in 2024.
A.K.A. Brands CEO Ciaran Long said management is pleased with the progress it has made in 2025.
This included diversifying its supply chain, reducing inventory by 10 per cent, opening eight new Princess Polly stores and continuing investment in its other brands.
“Importantly, we expanded gross margin by 30 basis points despite a dynamic trade environment,” Long said.
“We enter 2026 from a position of strength, with growing momentum across the brands and mid-single-digit net sales growth quarter to date. We remain focused on driving direct-to-consumer growth through exclusive, trend-right product and disciplined marketing.”
Looking ahead, Long said there is significant opportunity to expand its reach through retail, including more Princess Polly stores across the US and Australia, and new wholesale partnerships.
“At the same time, we are simplifying the business and embedding AI-driven tools to move faster, operate more efficiently and support margin expansion. We believe 2026 represents an inflection point for the company, and we are confident in our ability to deliver sustainable growth, expand adjusted EBITDA and create long-term shareholder value.”
Princess Polly operates one store in Bondi, Sydney and 13 stores across the United States, while Culture Kings operates one store in Las Vegas, Nevada, another in New Zealand and eight stores across Australia.
Petal & Pup, meanwhile, sells both online and through stockists such as David Jones and The Iconic in Australia and through Target, Nordstrom and Macy’s in the United States.