New Zealand menswear label I Love Ugly has launched a pop-up retail space in the heart of Sydney CBD.
Situated next to Nike on Pitt St Mall, the opening marks its second store in Australia after its flagship in Melbourne's Russell Place.
Black walls and fixtures made from natural materials anchor key design features of the Sydney store, aiming to capture the brand's aesthetic.
I Love Ugly offers consumers a range of clothing, outerwear, headwear, eyewear, leather goods, shoes, watches and fragrances.
The pop-up will stock the brand's latest collections and will operate in the space for six months.
I Love Ugly also operates boutiques across New Zealand as well as one in Los Angeles.