Iconic womenswear retailer Cue has created another fashion first.
The company has partnered with express delivery shopping portal wantitnow.com.au to offer dedicated evening deliveries and a choice of three delivery times throughout the day.
Both services can be booked up to five days in advance.
Customers will also be able to choose a three hour delivery option – a new offering from Cue.
Cue chief executive David Kesby said its move into e-commerce has been a "huge success" so far.
“This is a bold move which not only puts Cue ahead of its fellow fashion brands, but ahead of online retailers who have been in the online and express delivery space for some time now.”
Cue's express delivery options will include WantItNow’s Track ‘n Trace app, which allows customers to track their purchases from order to delivery.
While the express and evening delivery service is currently limited to Sydney, it is likely to expand to Melbourne and further interstate.