Cue Clothing Co is the first to go live in-store with a disruptive new payment platform.
Afterpay allows customers to purchase goods instantly, paying a quarter of the cost and the remainder in fortnightly instalments.
The platform is currently offered online, with Cue Clothing Co brands already adopting the offer for e-commerce sales.
Cue Clothing Co CIO Shane Lenton said it aims to offer customers more choice and flexibility.
“Since launching with Afterpay in December 2015, our online sales across the Cue, Veronika Maine and Dion Lee brands have increased significantly, resulting in an amazing uptake with 25-30% of our payments going via Afterpay.”