A local label which has “exceeded” sales budgets is on track to capitalise further on lucrative foreign markets.
Maternity lingerie label Hotmilk has boosted its business with the addition of dispatch facility to cope with increased demand from external markets.
The brand, which currently operates a distribution network across 47 countries, has revealed sales in the UK/EU market have exceeded budget prompting expansion.
The new facility will cater for both large and small volume work and dispatches daily to the UK and overseas using “the most cost-effective and timely couriers”.
Hotmilk logistics manager Ange Mcbride said the UK and EU have always been significant markets for Hotmilk, and were early adopters of the brand from launch.
“Getting our product out promptly and accurately to our fabulous retailers is so important to us that we needed to act quickly as our sales grew. This new warehouse is a breath of fresh air and will drive sales further for 2014 as stores can really trust in our service and brand,” she said.
“The UK has always been an important market for us and while the recession did make an impact, the growth we've been seeing has given us the confidence to expand. We've always thought of our brand as NZ, Australia and UK focused, these are our core markets.”
The company said it also plans to reinvest in trade fairs and advertising this year to help cement the focus on new markets, with “some great brand partnerships and collaborations” also on the cards.
“We're also introducing more price sensitive product to that market which we've seen is definitely price conscious, more so than NZ or Australia”, McBride said.
HotMilk, originally launched in New Zealand, is currently stocked in 47 countries, six continents and over 800 retailer stores.