Luxury Australian department store Harrolds has been honoured as one of the 30 leading menswear retailers on the planet.
The retailer, established in 1985 by brothers John and Theo Poulakis, has been selected to participate in The Business of Fashion (BoF) and Pitti Uomo special project focused on the global menswear market.
The project consists of a digital “Menswear Hub” which will be dedicated to exploring some of the key dynamics of the global men’s fashion market.
The initiative will be launched on www.businessoffashion.com, a digital platform for the global fashion industry, described as a “key reference for talented creatives, managers and entrepreneurs” in over 200 countries.
The digital menswear hub is anchored by a special digital guide to 30 leading menswear retailers in 19 countries around the world, who have demonstrated both creativity and business acumen, and transformed the concept of the multi-brand store with their own particular strategies and points of view.
As the only Australian menswear retailer to be included, Harrolds joins esteemed peers such as Colette, Dover Street Market, Selfridges, Barney’s New York and Iseten in this digital menswear hub.
The guide contains a snapshot of each store, along with interviews with owners, founders, chief buyers, and detailed visual presentations of each store’s ambience and unique merchandising approach.
Commenting on the coup, Harrolds managing director John Poulakis said he is honoured that the department store was selected.
“Harrolds are delighted to be recognised as one of the top-tier retail environments in the world and celebrate the 60th anniversary of Pitti Uomo alongside our global counterparts in celebration of the sartorial excellence that the festival represents. Pitt Uomo is the premium tailoring event in the global menswear calendar and Harrolds has been a longtime supporter and attendee of the festival.
“We are honoured to play a role in such a momentous occasion amongst the world's premier retail institutions and celebrate menswear at its finest.”