Australian eTailer Verge Girl has purchased a new warehouse to keep up with demand, founders and sisters Natalia and Daniella Dionyssiou have revealed to Ragtrader.
Founding the business in 2007 in Brisbane with a focus on affordable clothing centred on styling, the label has since grown a cult following, having been worn by celebrities including Ariana Grande, Gigi and Bella Hadid, Kendall Jenner and Kourtney Kardashian.
Exploding in popularity in its first year, Verge Girl grew 1000% and consistently experiences a 100% increase in turnover year on year.
And the challenges of COVID haven't slowed it down, the sisters said.
"Apart from making required small changes like social distancing in our warehouse and office, our sales have grown rapidly and we are proud to be able to have not only kept all our staff on, but also hired a number of new team members.
"One challenge we did face was the cost of air freight for getting stock into our warehouse.
"We have been paying five-six times the cost of shipping, however we have had no choice as the demand for stock has been so great.
"We have purchased another warehouse, which we are working on and also leased the warehouse next door to our current space in order to cope with stock volumes and sales growth," they said.
The brand has gained international attention too, with 50% of its sales coming from the US.
The Dionyssious put these sales down to their marketing campaigns.
"We have always sold worldwide but have found in the last couple of years our international growth - particularly the US - has been exponential.
"The marketing efforts that we have put in place in the last 24 months have really made a huge impact on international sales for us," they said.
A key marketing campaign for the brand was Black Friday in 2019, the sisters said.
"A stand out for us was Black Friday 2019 where we tripled our revenue from the year before.
"This was from a mix of build up campaigns and competitions in the lead up," they said.
For now, the focus on expanding its warehousing and continuing to provide a great customer experience remains steadfast for the brand.