Elka Collective has adjusted its retail strategy amid the COVID-19 pandemic.
Founder Courtney Price said the brand has been forced to address the long-term presence of the virus.
"With the second lockdown across Victoria, we have made the tough decision to close our doors on Chapel Street in Windsor for the second time.
"With foot traffic near non-existent, we've been left with no choice and it's heartbreaking.
"We are doing what we can to repurpose staff in other stores and Brighton remains open with all necessary precautions in place to ensure a safe environment for both customers and employees.
"While we continue to act mindfully, the virus isn't going away any time soon and we need to adjust our ways of living to ensure we can co-exist with the virus for the sake of the economy and our own survival as a brand."
In Ragtrader's social media series Melbourne Memo, a number of brands revealed a re-adjusted strategy.
For Sans Beast founder Cathryn Wills, a consolidation of wholesale partners and increased digital investment has been key.
"The fundamental shift for us has been to pull back on wholesale," she said.
"We had quite a few stock cancellations which were pretty scary at the time and we decided to de-risk that for the future by keeping our stockists to a handful.
"They will become significant partners for us."
Feathers Boutique founder Margaret Porritt, who operates 15 stores nationally, has also emphasised growing customer orders digitally throughout the pandemic.
"They are buying online - our focus is to be innovative with online."