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Country Road has partnered with a new Aussie tech service to maximise its sales this Christmas. 

The partnership allows customers to send a digital gift story to a loved one, while the physical item is in transit.

After purchasing their pieces, customers can digitally wrap the gift and create a gift story with a personalised video, photo or text message to be sent to the recipient's inbox while the physical item makes it way to them. 

Country Road digital manager Paul Conti welcomed the launch of the new capability.

"Thanks to the partnership, any gift bought online at Country Road can be sent digitally in seconds, alongside a personalised video message.

"For us, it provides a more flexible approach to gifting that feels just as thoughtful [and] we’re able to offer our customers greater peace of mind during the busy festive season," he said. 

Country Road's partnership with the service is set to go live this month.

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