Country Road Group could see up to $40 million in additional sales by expanding concessions.
The concessions will roll out across sister retailer David Jones, which Woolworths acquired for $2.2 billion last year.
South African parent company Woolworths has identified this as part of a five year strategy for David Jones.
Country Road, Mimco and Trenery sites have already commenced rolling out, with the first Trenery site launching on October 29.
Pad sizes will expand from 5,000m2 to 25,000m2 by June 2015, with Country Road Men and Women in every store.
New for David Jones will be:
- Trenery Men, Women, Accessories.
- Country Road Kids and Home.
- Mimco footwear and soft goods.
- Witchery Men and Kids.
- Country Road, Mimco and Witchery full accessories assortment.