Country Road is digitising its market position as a lifestyle brand.
The retailer has launched an online lifestyle hub 'Live With Us' at www.countryroad.com.au/livewithus.
Edited by Natasha Inchley, the hub provides insider tips, profiles and curated posts from local and international personalities.
Initial posts include a style file by New York-based fashion editor Ilona Hamer and an insider look at actress Sophie Lee's beachside holiday home.
Country Road Managing director Sophie Holt said the platform is an extension of the brand.
"We’re excited to share our creativity with readers.
"We envisage Live With Us as a place to escape the day-to-day, feel inspired, surprised and above all, feel as though they have just spent time with a stylish, in-the-know friend."