After three years, Country Road is parting ways with a partner.
Ortolan has announced that as the lead creative agency for Country Road, it will bring the relationship to a close early in 2015.
Ortolan began working with the Country Road Group in 2009 as the lead agency on
Trenery.
Two years later, Country Road Group appointed Ortolan as lead agency on the Country Road account.
"Although the Country Road account has been an important part of our business
for three years, and together we have achieved incredible results, we feel the time is
right for Country Road to benefit from a different perspective that a new creative
partner could bring," Ortolan director Chloe Quigley said.
"As a studio, we are extremely proud of the work we have done and the results we have achieved for the brand.
"As a business, we are excited to continue to share our strategic thinking and creative talent with a broad and diverse mix of clients.
"We look forward to the new challenges that 2015 may bring.
"We wish Country Road ongoing success. It is an exciting and quintessential Australian brand and we feel we are leaving them in a strong position with a very defined vision."