Country Road is set to unveil its first ever boutique this weekend, on Armadale's High Street.
The first of its kind for Country Road, the Armadale boutique has been designed to create a luxury experience while evoking a strong connection to home.
To enhance the in-store experience further, Country Road Armadale staff will have access to a 12-week Retail Styling Program via a partnership with the Australian Style Institute, to give them the knowledge and skill set to create a tailored styling experience for customers.
The boutique will house a curated edit of the Country Road Women’s apparel and accessories collection, on a backdrop of unique store elements that have been brought to life by local makers.
"Featuring 100sqm of retail space, the evolved store concept embraces a more intimate scale, making the experience more personal than ever before," Country Road said of the space.
"The materials used throughout the store are specially curated and used in new ways to create unique form, texture and luxury.
"A large rectangular slab of whitewashed oak creates an anchoring strength of form through the centre of the store that plays off the soft curves of the ceiling feature above.
"All of this sits on the sustainably rated grey ceramic floor tiles throughout the retail area.
"The store was designed to mimic the comfort of home/a loungeroom, utilising bespoke joinery all locally made in Melbourne," the business said.
To celebrate the store launch and retail reopening in Victoria this weekend, Country Road will offer double Spend & Earn Rewards on first purchases in store between Saturday October 30 and Sunday October 31.
Country Road Armadale will open on Saturday October 30 2021.