Local fashion chain Country Road has expanded to tackle new market.
The iconic Australian label has become the latest fashion brand to join Sydney Airport’s growing collection of fashion boutiques, with a new Country Road concept store now open at the T2 domestic terminal.
The move sees Country Road join its other household name brands Mimco and Witchery – purchased by the Country Road group in August last year – which are already represented at T2.
The new fashion additions to the airport form part of the remodelling of the precinct into a premium shopping and lifestyle destination, delivering improved choice, convenience and value for travellers.
Country Road worked closely with designers Meacham Nockles McQualter to develop the store concept in keeping with its relaxed style. Inspired by a modern Scandinavian aesthetic, the design features clean lines, using natural timbers and crisp white accented with graphic black.
Country Road managing director Sophie Holt added that the latest addition to the Country Road retail network also signals a new phase for the brand, which will use the store to target a fresh market.
She added that the brand has chosen Sydney Airport as its exclusive airport store.
“Country Road is a perfect fit for T2. From the workplace to the weekend, from everyday essentials to aspirational pieces, the store will offer a range of womenswear and women’s accessories, appealing to both the corporate and the leisure traveller,” Holt said.
“This is a great opportunity to expose Australia’s most iconic brand to a new audience, as Sydney Airport has over 37 million diverse passengers a year.”
Commenting on Country Road's arrival, Sydney Airport general manager of retail Andrew Gardiner added that the brand is a welcome asset to its existing fashion stable.
“At Sydney Airport we are committed to constantly enhancing the experience of our passengers. By welcoming brands we know Australians love we can continue to meet and exceed the needs of domestic travellers, whether they are flying for business or pleasure,” he said.
Country Road currently has 146 stores across Australia, New Zealand and South Africa, including concession stores in David Jones and Myer.