Country Road is preparing to unleash a social media experiment into the real world.
The retail chain will launch nine pieces handpicked by its Facebook community into stores today (October 10).
The Summer By Request capsule collection has also been released for purchase online.
Country Road launched the campaign on April 20, posting key heritage pieces and inviting followers to vote for their favourite styles back into the range.
The result is a capsule offering of silky maxi dresses, draped jersey silhouettes and detailed smock tops.
Country Road regularly produces interactive campaigns, one-on-one conversations and special previews for online fans.
Country Road managing director Sophie Holt said this has resulted in consistent growth in fan base and engagement with followers.
"Our customer is such an important asset for the brand and their feedback is extremely valuable.
"Summer By Request is the perfect campaign for the brand and a fantastic opportunity to ask our customers exactly what they want; giving them the opportunity to influence the ranges they see in stores."
COUNTRY ROAD: Social experiment goes live.
