Country Road is redefining retail through film.
Country Road’s Life Through Wool film campaign received top honour in last Friday’s Australian Director’s Guild Awards for best direction in the online TVC category.
This follows the brand’s recent recognition at the Berlin Fashion Film Festival for its Summer Wonder film with Gemma Ward.
The brand has produced motion for its past two summer campaigns and has received multiple accolades for its film content. This includes:
- Australian Directors Guild – Life Through Wool, winner for best direction in the online TVC category
- Virgin Australian Melbourne Fashion Festival Film Series – Life Through Wool and Summer Wonder placed in top three winning films
- Australian Fashion Film Awards- Life Through Wool and Summer Wonder both nominated for several awards, winners to be announced 20th May 2015
- Berlin Fashion Film Festival - Summer Wonder nominated for Best Fashion Film, winners to be announced 5th June 2015.
The films can be viewed here:
Summer Wonder - https://www.youtube.com/watch?v=5lwzEtq6kOU
Life Through Wool - https://www.youtube.com/watch?v=DNYGubnQ1go