Cotton On teams up with Aussie candy maker

Cotton On Kids has paired up with Australian sweets business Funday Natural Sweets to launch a limited-edition range of apparel. 

The new range is exclusively being sold on the Cotton On Kids website.

The 10-piece range takes cues from Funday’s more popular lolly bags, such as Strawberry & Cream, Sour Peach Hearts, Sour Cola and Fruity Koalas, consisting of bag charms, graphic t-shirts, and a graphic crew neck sweater. It is designed for kids aged 2 to 10 years, with prices ranging from $14.99 to $29.99.

“Creating products that inspire creativity, confidence and self-expression is at the heart of what we do at Cotton On Kids,” brand manager Nicky Moulder said. “The Funday collaboration gave us the opportunity to bring together two brands that celebrate fun in their own unique way, transforming some of Australia’s most recognisable sweets into a playful collection made especially for kids. 

“The result is a range full of colour, personality and nostalgia that captures the magic of childhood, and we’re thrilled to share it with our customers.” 

Funday founder Daniel Kitay called the collaboration a natural fit between the two brands.

“As a dad, this one feels particularly special,” Kitay said. “My kids have grown up with Funday, so seeing the brand they know from the lolly cupboard now on clothes they can actually wear is pretty surreal. 

“Cotton On Kids is such an iconic Australian brand and a natural fit for us – we both believe in bringing more colour, creativity and fun into everyday life. I can’t wait to see kids out and about wearing the collection.”