Cotton On Group is set to launch a multi-level flagship superstore in Surfers Paradise, Queensland.
The store is scheduled to open on June 26 and measures at 2150 square metres.
It will feature a number of Cotton On Group brands, with Cotton On, Cotton On Body and Rubi spread across the ground and first floors.
The second floor will be dedicated entirely to Cotton On Kids, including one of the largest spaces for Free by Cotton On (sizes 9 to 14).
A section for newborn apparel will also be offered, as well a a fun play zone for young kids.
Cotton On global general manager Felicity McGahan said the new store opening will cater to demand.
"We listen to our customers and go where they go.
"Surfers Paradise is a destination for our customer, so the decision was simple to open our new multi-‐level flagship superstore on Cavill Avenue.
"We wanted to ensure we were offering our customer the best possible shopping experience so tourists can make visiting us part of their vacation and we can become a destination for our local customer.
"Shopping needs to be fun and we think we’ve been able to capture that in our new store design.
"From free WIFI to mobile phone charge stations, we've considered what our customers need when they’re out and about and we wanted to make the store a destination, somewhere they can come and hang out with their friends."
Designed and constructed entirely by an in-house team, the superstore will showcase a new look and future direction for Cotton On store design.
It features exposed brick and concrete, as well as timber used throughout.
Outside the store, customers and passers-by will be able to purchase Cotton On Foundation bottled water and Cotton On flip flops around the clock from vending machines.
Cotton On opened its first multi-level store in Granville, Hong Kong in 2012.
This was followed by Adelaide’s Rundle Mall and Brisbane CBD, with plans to expand across Melbourne and South Africa.