Cotton On is merging its label TBar into its retail stores with the launch of a collaborative campaign Cotton On for TBar.
Its part of a relaunch that will aim to build a platform for the brand as a new global graphic destination available to purchase in Cotton On stores around the globe.
As such it has called on Australian artists to design the range that has dropped online and will drop in stores this Wednesday September 9.
Nathaniel Kiwi, Megan Boonstra, Nelson Nokela, Katerina Petrovska, Blain McCallion and Shannon Graham are the artists that have been sourced externally by the company to design the new range.
Internal artists have also contributed to the collection.
Cotton On global general manager Felicity McGahan said that the company is thrilled to be collaborating with Australian creatives to relaunch the TBar brand.
“At Cotton On we believe the t-shirt is the ultimate canvas for self-expression, giving our community an opportunity to tell the world who they are through fashion.
“As a brand, we're committed to making a difference in people's lives, so providing emerging and established artists a global stage to showcase their work was a natural fit for us and we're so thrilled with the result for the launch collection.”
Cotton On for TBar will retail in Australia for $14.95 and at this stage will be an ongoing project within the company.