Australian-born, global fashion brand Cotton On is launching Cotton On Kids online in the United Kingdom.
According to Cotton On, this follows strong growth in the U.K. market since Cotton On opened its online shop there in 2021. Revenue across kids apparel in the U.K. hit US$13.58 billion in 2025, according to research firm Statista. This is projected to have an annual growth rate of 3.20 per cent.
Cotton On Kids is Australia’s only global children’s and baby fashion brand, with 207 standalone stores and shop sites in 11 countries. As well as selling apparel and accessories, the kids brand also stocks playground essentials and party outfits.
Cotton On Brands managing director Bianca Ginns said Cotton On’s global momentum is stronger than ever, with a multi-channel mix and on-trend product.
“The launch of Cotton On Kids in the UK marks an exciting new chapter for our brand and customers locally,” Ginns said. “We know UK parents and kids are looking for on-trend, cool and accessible fashion options, and we’re here to deliver just that – with a whole lot of fun along the way. "
The local e-commerce launch comes as Cotton On Kids rolls out its ‘Fun Day Club’ ethos globally, an initiative that includes a new range of everyday wear.
Cotton On Group manages eight brands across 20 countries. This also includes Cotton On Body, Rubi, Typo, Supré, Factorie and Ceres Life. The business spans 1,300 stores, 10 e-commerce shop sites, ten global distribution centres, over 30 wholesale accounts and over 10 million loyalty members.
The company also manages a philanthropic arm called the Cotton On Foundation, which has reportedly raised over $200 million globally since its inception in 2007 to support education, mental health and the environment.