Cotton On Group’s stationery and lifestyle subsidiary Typo now has its own dedicated website after solely living on the Cotton On online store since 2014.
The new standalone website was launched this month, with the brand still featured in a unique tab on the Cotton On website, alongside the group’s other retail brands Supré and Factorie, and its separate spin-offs, including Cotton On Kids and Cotton On Body.
Supré and Factorie also have their own dedicated website.
Cotton On confirmed that, like its sister brands, Typo will continue to live on the Cotton On web store.
“Launching Typo’s new website is a milestone moment for us,” Typo’s global digital e-commerce manager, Amanda Slack, said. “For the first time, our customers have a space that’s 100% Typo and made with them in mind. This is just the beginning, and we can’t wait to show you what else we’ve got planned.”
Beyond shopping, Cotton On noted the new Typo site will showcase extra content and more product information than ever before.
Typo sells a wide array of lifestyle products, including travel accessories like bags as well as gifting items like socks.