Cotton On Group is projecting more than $35 million in Black Friday sales across its entire network of global stores.
The figure represents 30% growth on last year.
Cotton On Group is expecting record sales across its Australian footprint of 784 stores during Black Friday weekend as well as online during Cyber Monday.
The campaign will include all six retail brands Cotton On, Cotton On Kids, Supre, Typo, Factorie and Rubi.
Each brand will host a range of in-store and online sales ranging from 30% to 40% off.
Cotton On’s Bourke Street megastore will also host in-store activations this week, including ‘black sundae’ desserts and a spin and win wheel.
In the US, Cotton On Group's Black Friday campaigns have driven more than one million customers into stores during this period.