Cotton On follows The Iconic's drones

Cotton On has hosted a summer activation on the brink of Bondi Beach.

The brand unleashed a 'Good Vibes' pop-up at the iconic Bondi Pavilion over the weekend.

It featured plush seating, complimentary refreshments and entertainment by model and DJ Oliver Benz.

The move comes weeks after The Iconic unleashed a runway parade, complete with drones, at the landmark destination.

Notable personalities at The Iconic launch included Australian model and actress, Charlotte Best, TV personalities, Jake Rich, Ryan Ginns, and Model Caitlyn Patterson.