Cotton On is expanding into a brand new market - and it has enlisted a luxury partner for the ride.
Mark Tuckey has collaborated with the retail giant on a homewares collection.
The collection will launch online on July 3 and via selected stores on July 8.
Mark Tuckey + Cotton On retails from $14.95 for a Twin Mug Set.
This marks the retailer's first venture into the homewares market as it exapands its category offering into the lifestyle space.
The collection features pieces for various areas of the home categorised by Eat, Drink, Relax, Store, Bathe and Sleep.
The range includes bed linen, cushions, blankets and throws, wooden serving bowls, platters, ceramic storage jars and mugs, wooden chopping boards and general storage vessels.
Cotton On GM Felicity McGahan said expanding into the homewares market is an exciting move for the global retailer and also marks its first brand partnership.
"We’re incredibly excited to be partnering with one of the country’s iconic design brands to create accessories for your home that reflect our honest, relaxed, quintessentially Australian style.
"The new collection complements our core men’s and women’s business and gives us the opportunity to make modern and effortless Australian design accessible to our community."
Mark and Louella Tuckey said the collaboration presents new opportunities.
"We’re excited about the opportunity to design a fun, relaxed and accessible collection with Cotton On that will allow us to introduce the Mark Tuckey brand to customers and homes throughout Australia, New Zealand, Hong Kong, Singapore, Malaysia and South Africa.
"The concept of Mark Tuckey + Cotton On is in line with that of our main business – to create products that we love and that we want to live with in our own home. It’s about that same passion. The result is an authentic and honest collection based on a natural palette with pops of colour and a focus on good, clean design at affordable prices."