Cotton On is bringing Black Friday sales madness to its Australian stores.
The annual shopping event, which is recognised worldwide for the large discounts on offer, will be held across all Cotton On stores and online.
The event will run from November 27 to November 29.
Cotton On’s Cyber Monday exclusive online sales will follow on 30 November.
Cotton On general manager Felicity McGahan said customers are shopping across borders and participating in global retail events.
“Our Australian customers have already demonstrated their growing interest in events such as Black Friday and Cyber Monday, and as a brand, we are listening,” McGahan said.
The decision comes after the success of Cyber Monday last year for the retailer, which saw Cotton On record their largest ever day of online sales.
“It's an opportunity for a global business like us to share events in other countries that connect and excite our Australian customers and give them a chance to participate."
The introduction of the Black Friday and Cyber Monday sales in Australia is just one of many global dates Cotton On is participating in.
“For us, celebrating global events works both ways, as we continue to introduce local holidays such as Australia Day and Chinese New Year into our wider international markets.”