Cotton On Body has partnered with Tourism NT to launch its summer swimwear line.
To launch the collection - which has been inspired by the colours of Australia - Tourism NT and Cotton On Body will take six influencers on a trip around key locations in the Northern Territory to photograph the range.
Cotton On Body global PR manager Georgina Hood said that the brand wanted to celebrate its Australian heritage in its new range.
"This year we wanted to feature an iconic Australian region to celebrate our Aussie heritage, our swim collection was inspired by the colours of our beautiful country so we just couldn’t look past the Northern Territory for its unique swimming destinations," she said.
The partnership will also offer consumers the chance to win a trip to the NT to replicate the influencer's trip across the region.
Tourism NT executive GM of marketing Tony Quarmby said the NT boasts some of the most idyllic swimming locations.
"From Darwin’s Mindil Beach Resort, to the crystal clear waters of Mataranka’s Bitter Springs, Litchfield National Park, and everywhere in between, our partnership with Cotton On Body will show the range of world class and unique swimming options across the Top End.
"Forget the beach and the local swimming pool. The Northern Territory has some of the best natural swimming spots in the country including remarkable waterholes and hot springs," he said.
Both Cotton On Body and Tourism NT will promote the range across their socials, websites and EDMs, promoting not only the swimwear collection, but the Top End.