Cotton On has announced a new partnership with ocean conservation and protection organisation Sea Shepherd. 

The retailer has created a dedicated collection of t-shirts, reusable tote bags, bucket hats and more featuring limited-edition Sea Shepherd graphics.

10% of proceeds from the sale of each item will be donated to Sea Shepherd to support its direct-action campaigns, including combatting illegal fishing in the waters around West Africa.

Sea Shepherd Australia director Jeff Hansen welcomed the partnership with Cotton On. 

"We’re so proud to partner with Cotton On for this collection.

"It’s exciting that through this partnership Sea Shepherd’s vital marine conservation work will be introduced to a whole new audience.

"The proceeds from this collection will support a number of our direct-action campaigns globally," he said. 

The tees and apparel in the range are made from 100% organic cotton and will be made available to customers around the globe throughout 2022. 

Additionally, where possible the collection has been dyed using a Cold Patch Batch Dye process which uses less water, salt, and chemicals in the manufacturing process.

Further adding to the sustainability credentials of the range, the shirts have buttons made from coconuts.

"We’re thrilled to be kick-starting 2022 with this life-changing partnership, giving our team and customers another way to join in on our mission to Do Good," Cotton On said in a statement. 

The Cotton On x Sea Shepherd collection is available now and retails for between $29.99 and $49.99.

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