Cotton On has teamed up with IMG Models Australia to find its next face of Cotton On menswear.
The community casting call is open to all Aussie men until March 17, with the winner receiving a 12-month modelling contract with IMG Models Australia.
Meanwhile, the four finalists will win a trip and an experience away with Cotton On.
Cotton On brand director Bianca Ginns said the business is excited to find its new face of menswear.
"We are incredibly excited to partner with IMG Models Australia, for what is going to be an amazing campaign supporting upcoming Aussie talent.
"The Cotton On Men’s Male Model Search is a chance for us to kick-start someone’s modelling career, and we cannot wait to have a new face of our campaign that embodies our iconic Aussie lifestyle," she said.
On the website, Cotton On said it is looking for someone who is "laid-back. Low-key. Loves a selfie (or can learn to)."
To go in the running, emerging male models will need to submit a full-length photo as well as a headshot to Cotton On via the website.
The images don't need to be professional, but need to be clear, full colour and lit with natural lighting.
"Australia is home to so many diverse, unique and interesting young talents who have endless potential," IMG Models Australia VP and MD Danielle Ragenard added.
'We’re thrilled to be working alongside our partners at Cotton On to help them scout and launch the career of a new face for their menswear line," she said.