H&M sister brand Cos is heading down under.
H&M has announced the brand will launch its first store in Australia this year at The Strand Melbourne.
The store will reportedly be the first Cos site in the Southern Hemisphere.
Cos executive Marie Honda said more details will follow in due course.
“We are all looking forward to opening COS in Australia. Melbourne is a vibrant, cultural and exciting city which we feel will be the ideal setting for our first store."
Cos specialises in core wardrobe essentials and garments for men and women.
Cos is available in 20 countries, and retails online in 18 European markets.