Cooper st is thinking outside the box for spring racing.
The brand staged a flash mob as part of a sponsored initiative at Randwick Racecourse on September 19.
During the course of the day, Cooper st fashion films screened over the race track with the slogan 'Keep your eyes peeled, it'll be over in a flash'.
Three flash mobs consisting of 15 professional dancers wearing Cooper st appeared at 1.35pm, 2.40pm and 3.15pm.
The activation also saw Cooper st host a VIP table in the stables dining room.
The table featured two buyers from The Iconic, two VIP bloggers and two Cooper st design executives.
Racegoers were also given the opportunity to win vouchers by taking selfies in the Cooper st station and sharing them on Instagram using the hashtag #cooperstraces.