Local fashion brand Cooper St has inked a star-studded collaboration with celebrity designer Whitney Port, as it moves to take the label to the next level.
The brand, launched at Sydney’s Paddington markets 20 years ago, was acquired by Carrington Licensing in February 2012 and has since been steadily growing its empire.
The partnership with Port will mark the first designer collaboration for the Australian fashion brand, with Port to add a touch of her L.A. inspired style to Cooper St’s upcoming spring/summer 2013 collection and the autumn/winter 2014 season to follow.
The Whitney Port for Cooper St collection will arrive in stores this September, and is designed for the fashion-conscious Australian woman, delivering current trends at value price points.
Pieces can be mixed and matched for versatile day to night styling, encapsulating the essence of spring in Australia with an L.A. Edge, according to Port.
“I am so excited to work with Cooper St because I really align myself with their style aesthetic,” she said.
“Cooper St is all about fun party dresses and great prints and colours, which ties in well with my own style. Australian women step out of the boundaries and set trends, so it’s been great designing this collection because I feel like I can do things a bit differently and really have fun with it.
“The [spring/summer 2013] collection is bright, feminine and fun, and can range anywhere from an awesome cocktail dress to a cool pair of printed pants. It’s eclectic but also very wearable, and I feel like there’s something in it for everyone.”
Commenting on the tie-up, Cooper St spokesperson Donna Bracken said the label’s first design collaboration was a natural fit and also represents “an exciting new chapter” for the brand.
“We are thrilled to be working with Whitney and have been so inspired by her design talent and her innate understanding of Australian fashion. The Whitney Port for Cooper St collection is a perfect reflection of both Whitney’s style and the essence of the Cooper St brand,” Bracken said.
Prices for the Whitney Port for Cooper St collection will start from $69.95 for tops, $129.95 for skirts, $129.95 for pants and $169.95 for dresses.
The collaborative collection will be available from Myer and select boutiques from September 2013.