Conquest Sports, the licensee for the Converse brand in Australia and New Zealand, has signed on for a new venture.
It has commited to a joint venture partnership with Blue Star Alliance LLC (USA) to distribute the Hurley brand in Australia and New Zealand.
Conquest Sports Group GM Haydon Gray confirmed the news.
"With our group of companies already being embedded in the surf, lifestyle and active landscape, we will leverage our experience and understanding of this segment to the advantage of the Hurley brand.
"We see tremendous opportunity across all channels including the digital space as we obsess the Hurley consumer in this part of the world.
"We are very privileged to have the opportunity of taking the Hurley brand to ‘next’ in the Australian and New Zealand marketplace.
"We have always admired the Hurley brand as it has maintained its immense authenticity and premium position. It is with this same endeavour that we intend to pursue this opportunity, supported by the very brand and marketplace leadership we hold so important to our company ethos."
Conquest Sports was established in 1982 and is the current licensee for the Converse brand as well as the distributor of children’s apparel and accessories for Nike, Jordan and Converse through Haddad Brands across Australia and New Zealand.
The Hurley brand will trade the under the company of Hurley Australasia PTY Ltd from March 1 2020.