"A woman is bending over, in under-wear, her rear in the air!" - it's the case that just won't go away.
Footwear brand Windsor Smith has been hauled before the advertising watchdog over a controversial campaign - the same one it was cleared for just a year earlier.
The advertisement features men modelling a shoe range for Windsor Smith, joined by women clothed in swimwear.
A complainant alleged the advertisement objectified women and breached several standards codes.
"A woman is bending over, in under-wear, her rear in the air! Quick flashes of her. I believe the ad grossly objectifies women!," the complaint alleged.
Windsor Smith defended its campaign in a statement to The Advertising Standards Board.
"The female models were wearing swimwear not underwear.
"Shots are choreographed as a dance sequence as opposed to close up shots on bottoms to which there are none - any close up shots are to represent the mood and/or highlight the product."
The Board dismissed the complaints on several grounds - and stated the use of women in the campaign did not breach advertising codes.
"The Board noted that the advertisement is for shoes and considered that the depiction of women wearing swimwear or dancewear is not relevant to the advertised product," the Board ruled.
"The Board noted however that the Code does not require that images of women are only used in relation to relevant products."