Supermarket giant Coles has further expanded its branded 'Mix' apparel range, following strong demand.
The retailer, which added Mix Baby and Mix Kids lines to its exclusive fashion range in October last year, has now boosted its Mix Baby component to include essential baby products.
The move will see additional products including bibs, socks, fleece blankets, vests, change mats, face washers and baby towels available in all Coles stores from May.
The new items will be priced between $4 and $12 and aim to provide busy parents with additional options when shopping at Coles. Coles business category marketing manager for Mix Jessica Richmond.
“The launch of Coles Mix Baby in all stores means that busy parents can now pick up cute and affordable baby items as part of the grocery shop.”