Cole Haan Australia is set to launch into David Jones later this year, True Alliance brand manager Adam Hendler has revealed to Ragtrader.
The brand, which launched locally last week with 100 SKUs, will make its way into the department store for summer 21, Hendler said.
"We are very much looking forward to launching the brand in David Jones, so keep an eye out for us from July this year.
"But for now it’s just about letting people know that Cole Haan is here.
"We have local warehousing, local customer service and a brand dedicated team in Sydney.
"We have also sharpened up the pricing, so it’s never been a better time for fans of Cole Haan," he said.
Helping to build brand awareness in the Australian market, Hendler said that the focus for marketing communications will be social channels.
"Our customers are always connected, active and on the go, so our communication strategy is to build awareness and demand via digital channels.
"Across the globe, Cole Haan has a strong presence in social channels and we will be continuing this trend.
"Cole Haan has an engaged, existing following of Australian customers and we are hoping they will come along too in of support Cole Haan Australia," he said.
Speaking on the Australian launch, Hendler added that while it's early days, the response to the brand so far has been positive.
"Our early feedback from various PR and media showings has been overwhelmingly positive.
"We even managed to make a sale before the launch announcement so we know that our customers are out there and excited to have Cole Haan in Australia," he said.