A new Co-Op Surfection store will open in Melbourne Central next week.
The brand, which operates under Sydney-based retailer Surfection, launched its first store at The Corso, Manly, in September.
Plans for the new stores were exclusively revealed by the Ragtrader in our October 7 edition, but the date for the Manly store was yet to be finalised.
The idea, described by the company as 'fashion meets surf', brings urban and surf brands together under one roof and the Melbourne store will open on November 14.
Surfection, which announced the rollout of the two new 'Co-Op' concept stores following its acquisition by surfwear giant Billabong, also opened its fourth store on Friday.
The new Surfection shop, at Westfield Chatswood Shopping Centre, has natural timber elements, industrial metals, vintage surfboards and an open plan feel.
To celebrate its opening special deals will be on offer to customers for the next two weeks.