It launched with $49 silk blouses - now this online disruptor is opening a store.
Grana will launched a pop-up store at Sydney's Customs House from November 27 to 30.
The Grana Open Box will showcase its products with information on fabrics, from its Pima cotton T-shirts (AUD $14), to its Chinese silk shirts and tanks (from AUD $31) and its Japanese Denim (AUD $46) collection.
The pop-up will also entertain customers with free cotton candy, homemade lemonade, a chill-out zone and giveaways.
Grana is also launching a social media campaign to find locals to represent the brand.
Those interested can post a picture on social media - ‘What’s your carefree moment’- and tag @granacom #GRANAworld for a chance to win a 12-month Grana wardrobe.
Grana marketing manager Amanda Thompson said the winning entrant will also front the brand.
“The winner will be part of our global ambassador program where we collaborate with prominent photographers, illustrators and bloggers who share the unique Grana spirit.”
Grana.com deals directly with fabric mills and ships direct from its warehouse in Hong Kong.
The entire team is based in the region, with the aim of cutting out all middlemen in the supply chain.