P.E Nation is about to launch a 10-year anniversary collection to mark a decade in operation.
As part of the range development, creative director Claire Greaves – who stepped back into the business a few months ago – revisited some of the bold colour-blocking from her earliest designs, drawing on the approach she established in P.E Nation’s debut collection, but reimagined in a new era.
The range covers various pieces including outerwear and innerwear, sports bras and bottoms, jackets and tops. Colourways for the range include shades of piccolo, chocolate brown, black and navy, with electric blue returning as a key accent throughout.
To mark the milestone, the collection also introduces a unique script interpretation of the number 10, created exclusively for the anniversary, alongside custom swing tags and labels produced in the brand's original signature red Pantone.
“Ten years is a huge milestone, and this capsule felt like the right way to mark it: going back to the archive for inspiration, but building something that feels completely current,” Greaves said.
“What I'm most proud of is what we've built together, and that's exactly what this capsule celebrates.”
The accompanying campaign was captured in Sydney, where the brand was originally founded by Greaves and Pip Edwards.
Edwards stepped away from P.E Nation in August 2024, pursuing new avenues in fashion, including leading the creative direction at Ksubi for a time and collaborating with Bond-Eye Swim. She also paired up with L'Idée Woman for the brand’s Australian Fashion Week 2026 runway.
“What Claire and Pip created together in P.E Nation's earliest years had a genuine and lasting impact on Australian fashion, and that foundation is still what drives this brand a decade on,” P.E Nation CEO Hamish Stuart said.
“Ten years is a significant milestone for any label, and it's one we're incredibly proud of. This collection honours where we started, and it sets the tone for the next chapter of P.E Nation.”
The 10-year anniversary collection will be available from August 18, sold exclusively through P.E Nation channels, including three stores across the Sydney metropolitan area and its online store.