The Australian Retailers Association (ARA) has predicted that retailers will rake in $46.7 billion this Christmas.
Consumers are expected to contribute to a 3.6% increase from 2014.
Food is tipped to soak up most of spending this Christmas, however apparel retailers could anticipate a strong surge of 4.7%up $3598 million.
ARA executive director Russell Zimmerman said that it's good news for retailers considering current consumer confidence.
“While the ARA would obviously be thrilled to see higher levels of growth, given the current climate and underlying factors, we’re confident that retailers will see a robust Christmas trade that builds on the amount spent across the country last year.”
New South Wales is predicted to contribute the highest spending at $14854 with a growth increase of 3.3%, with Victoria expected to hit the highest growth by state at 4.6% and at a spend of $11688.
Zimmerman said that all states across Australia should record some positive growth.
“Victorian retailers particularly will be set for a rush in sales over the next six weeks, with forecast growth of 4.6 percent for the state, while Queensland shoppers will also be considerably active in stores to the tune of 4.2 percent growth.
“Category-wise, retailers in the ‘other retailing’ category will be the winners this year, with 5.6 percent growth expected, while apparel stores will also see a 4.7 percent boost.”
The ARA has partnered with Roy Morgan Research to define its pre-Christmas predictions.
