Champion has launched its first dedicated Australia-New-Zealand Pride range, dubbed 'Champions of Pride.'
Alongside the collection, the business has also announced a long-term partnership with the Queer Sporting Alliance (QSA) - ANZ's largest LGBTQIA+ community sporting club.
Champion will support the QSA in its mission to make sport a safe place for everyone, through uniform and fund donations throughout the partnership.
Champion ANZ marketing manager Christie Madsen said the business is thrilled to launch its partnership with QSA.
"We’re so stoked to announce our partnership with Queer Sporting Alliance that kicks off during Pride month and will live well beyond June.
"In sport, we want everyone to feel comfortable both on and off the track, court and field.
"That’s exactly what the QSA want and we’re here to support," she said.
QSA president and founder Stella Lesic welcomed Champion's support.
"In all of our rainbow dreams, QSA couldn’t have dreamt up a more aligned partnership.
"It is very clear to us that Champion is fully committed to learning more about how to best support LGBTQIA+ folk and their allies access community sport.
"We are here and Queer for it," they said.
Fronting the campaign is a collection of five artists from Australia and New Zealand; Australian musician Jesswar; artist Frances Cannon; DJ and producer Sullivan Patten; artist Joseph Althouse; and, New Zealand dancer Elvis Lopeti.
Each individual champions a colour that represents Pride and shines light on a chosen word that reflects their individual journey.
The words of the collective include – infinite, carefree, self-love, proud and dream.
"A never-ending expanse of self-expression is how I define Queer community, this idea of the infinite, undefinable I find really powerful," Sullivan Pattern said of the campaign and their chosen word.
The Champion ANZ Pride collection features hoodies, tees, bucket hats, caps and socks.
It is available in-store and online now and retails for between $16.99 and $139.99.