Champion Australia has today launched its new men's underwear collection, C Gear.
The new range is made from recycled nylon yarn and features a prominent Champion logo on the waistband that has been designed to be seen.
Champion Australia's design team also incorporated the brand's RIBstabiliser technology, a four-way stretch waistband, a 3D support pouch and mesh panels to provide the best comfort to the wearer.
"Guys have trusted us with our hoodies for over 100 years, now they can also wear the Champion logo underneath their trackies," Champion ANZ marketing manager Christie Masden said.
"We’re proud to be at the front of innovation in men's youth underwear with a new style that really is about support and style," she said.
Fronting the campaign for the new C Gear range is Australian TV personality and influencer Josh Heuston, who has more than 622,000 followers on Instagram.
The C Gear collection is available in sizes S to XXL and comes in colours black, white, blue, red and grey.
It is available now in Australian Champion stores and online, with a launch into New Zealand later in February.
The C Gear collection is priced at $34.99 or $75 for three pairs.