Champion Australia has been named as the National Basketball League's official on-court player apparel partner.
Under the three-year agreement, Champion will design brand new team jerseys for the 2020/2021 NBL season along with a range of NBL club streetwear for fans to purchase.
NBL owner and executive chairman Larry Kestelman said that the business was elated to welcome Champion as its on-court apparel partner.
"We are thrilled to welcome Champion into the NBL family during a very exciting time for the sport.
"There’s never been a better time to join the NBL. With record attendances, a growing global audience and an incredible quality of basketball, I firmly believe the NBL is now the best league in the world outside of the NBA.
"Champion is an iconic brand and we look forward to working with them and creating something special for players and fans.
"We would also like to thank Justin Kestelman and his team at First Ever for creating an amazing apparel program and growing the category to a level that a brand like Champion is partnering with the NBL," he said.
HanesBrands (owner of Champion) group president David Bortolussi said that Champion is excited to begin its work with the NBL.
"Australia's passion for basketball is growing rapidly and our partnership with NBL is an exciting one.
"Champion is passionate about supporting athletes to achieve their potential, from the elite level in the NBL to grassroots, we encourage everyone to ‘Be your own Champion.’
"We’ve been producing authentic American athletic wear since 1919 and we look forward to bringing our sport capability to the on-court apparel range for players and developing streetwear for fans to enjoy," he said.
The new partnership adds to Champion's previous support and sponsorship of the ‘Rookie of the Year’ at the NBL’s 2020 MVP Awards.