One of the country's largest fashion retailers is set for further expansion, flagging a new direction for one of its chains.
Katies, part of the Specialty Fashion Group (SFG) brand stable, has launched its first ever activewear collection this week as it moves to capture a new market.
The Kts line, designed for women with “an active lifestyle and mind”, flags a new direction for the brand which has traditionally catered to the categories of casual, evening, and daywear.
In addition to activewear apparel, including pants, tops, t-shirts and zip-up 'hoodies', the Kts range will also offer accessories such as yoga mats, gym bags, water bottles and socks.
Product in the Kts collection will retail from $9.95 for accessories, up to $39.95 for apparel.
The range is available nationally from this month via Katies stores and online at www.katies.com.au.
Katies, established in 1956, sits alongside SFG sister brands Autograph, City Chic, Crossroads, Millers and Stylefix, and now operates approximately 152 stores within Australia.