Online retailer Catch has officially opened its first concept store at Chadstone – The Fashion Capital.
Catch has been trading online since it launched in 2006 with one product a day.
The retailer has now grown to more 8,000 orders a day from over 1.1 million active customers, products ranging from homewares and groceries to designer fashion.
Catch Group CEO Nati Harpaz said the store would offer customers a new kind of shopping experience.
“As well as allowing customers to shop the traditional way, we will introduce an innovative way people can shop on their own device in-store. It’s instant click and collect - this is a real insight into the future of retail,” Mr Harpaz said.
Catch is located on the lower ground floor near Adidas Originals.