Australian bridal designer Cathleen Jia has revealed a new brand identity through a new campaign dubbed Signature.
The brand refresh sees Cathleen Jia highlight the "contemporary-meets-timeless approach" the label is founded on.
The move also introduces a new website to customers, which features a new layout and blog section filled with content for brides-to-be.
Communicating the new brand identity through the Signature campaign, Cathleen Jia's new website will debut with a curated selection of the brand's best-sellers and classic styles.
Speaking on the refresh, creative director Cathleen Jia said that the business was thrilled to finally launch the new direction.
"We are so excited to debut the new Cathleen Jia brand identity – after many months in the making, we could not think of a better way to show how far we have come than by celebrating some of our most popular designs.
"Classic elegance and sophistication are guiding principles for our label – we pride ourselves on creating bridalwear with a fashion sensibility, allowing our pieces to transcend the wedding day and become cherished heirlooms," she said.
The new-look Cathleen Jia brand identity launched via the Signature campaign on February 01, alongside a new collection of veils.