Fashion and lifestyle platform The Iconic has confirmed a number of new additions to its Designer and Trend categories, including the likes of Carla Zampatti and Bianca Spender.
Over the coming weeks, The Iconic will welcome several highly anticipated new-to-site brands across their Designer category in womenswear. As well as the above-mentioned, they also include New Zealand designer Wynn Hamlyn and contemporary Nordic lifestyle brand ARKET.
Contemporary Parisian label MM6 Maison Margiela has also come into the fold across women and menswear.
The Iconic’s menswear collection is now set to include high-end streetwear brand Les Deux and Wales Bonner.
Trend-focused customers will also see fresh designs from the likes of the Australian label Decjuba, accessories brand Heaven Mayhem, womenswear from I.AM.GIA and the footwear label Naked Wolfe.
These brands join a growing roster of more than 1,500 Australian and international labels available on The Iconic.
“We are thrilled to welcome our new Designer and Trend brands to The Iconic, with household names like Carla Zampatti and Bianca Spender, a particularly significant milestone for us,” chief commercial and sustainability officer Gayle Burchell said.
“Being the customer’s trusted first choice for fashion, means curating the best of global design and local creativity. These launches strengthen our assortment but importantly give our customers fresh inspiration and access to brands we know they want.”
This follows a raft of milestones hit by The Iconic, including the launch of its first-ever loyalty program and a return to net merchandise value (NMV) growth in recent quarters. For the second quarter of 2025, The Iconic reported a 5.8 per cent lift in NMV alongside a 4.3 per cent growth in active customers year-on-year, exceeding 2 million in the second quarter.