Canadian-based multi brand retailer 'The New Trend' has broken into Australia.
Currently occupying four locations in Canada, TNT has launched its first Australian flagship store in Melbourne's fashionable Armadale district.
TNT will house luxury brands such as Philosophy di Lorenzo Serafini, Chloe, Proenza Schouler, Alexander Wang, Helmut Lang, Nina Ricci, 3.1 Phillip Lim, ALC, Jonathan Simkhai, Sergio Rossi, Nili Lotan, See by Chloe and T by Alexander Wang.
TNT Australia brand director Vanessa Spencer said the company saw a gap in the market for an elevated multi-brand business with a strong focus on service.
“It’s about finding those brands that are hard to come by, offering something unique and different. Quality always
drives my choices as well as creating a cohesive presentation within our assortment.”
The store design takes its inspiration from the New York City downtown shopping scene.
It mixes textures across marble, stone, metal and wood.
The colour scheme is monochromatic with black, white and grey, complimented with touches of brushed gold throughout.
